JetBlue Airways has announced a marketing program for pet travelers. (hope we see more of this!) The pet friendly airline, will offer an extension to its JetPaws program with the launch of its new “All Your Pet Can Jet” (AYPCJ) pass, an unlimited pet travel pass, for only $299. This will apply to pets less than 20 pounds accompanying their owners in the cabin of the aircraft (not cargo) for a unlimited amount of travel from September 7 to December 31, 2012. Of course, your pet must still fit under the seat in front of you and travel in an airline compliant pet carrier.
The pass is available through September 5, 2012 and nonrefundable and is not valid on alliance airlines. Customers traveling on JetBlue must book their pets by calling 1-800-JETBLUE (538-2583). The $25 booking fee will be waived. Pets cannot be booked online.
As fees are normally $100 each way, this is a savings for frequent pet travelers. Hopefully this program will be a success and we will see more of them. Marketing efforts like these reflect the airline’s interest in serving the pet travel industry.